Understanding customer reviews. Improve decisions.
HyReview analyzes, differentiates and delivers immediately usable insights from customer feedback.
The challenge in e-commerce
Not every negative comment is a product problem. With HyReview, you can bring clarity to thousands of reviews and know what your customers really mean.
Online stores collect countless reviews every day - often in the form of stars or uncommented opinions. However, there is a lack of real transparency: negative reviews are often not about the product itself, but about shipping, service or other external factors. This differentiation often remains invisible to customers and difficult for companies to grasp. The result: abandoned purchases, misunderstandings and missed opportunities to optimize product range, communication and service offerings. Positive reviews can - if structured - provide customers with valuable recommendations and thus show at a glance what other buyers appreciate about the product or service.
The solution: HyReview - your AI for differentiated customer feedback analysis
Using an LLM model, HyReview evaluates reviews at product level and recognizes the actual statements behind the stars.
AI-generated summaries for each product
Differentiation between e.g. product, shipping and service feedback
Sentiment analysis & topic classification
Integration into existing IT landscapes, also possible on-premise
How HyReview works
HyReview transforms unstructured customer reviews into actionable insights. The entire process is automated, GDPR-compliant and designed for scalability - ideal for retailers.
- Record reviews: Customer opinions from the store system, app or CRM are collected and processed - whether keywords, continuous text or short comments.
- Analyze content: The AI model analyzes topics and causes (e.g. product vs. shipping problem) and structures the statements.
- Provide insights: The results are collected for each product, summarized and made available for front-end, dashboards or internal evaluations.
Example:
A review such as "The shirt is great, but the shipping company took ages" is automatically separated - product positive, shipping negative - and visualized accordingly.
Why HyReview?
Your advantages at a glance
- Higher conversion through differentiated customer opinions on product pages
- Time savings through automated classification and summarization
- Fewer returns thanks to better expectation management
- Transparency for internal optimization (e.g. supply chain, packaging, call center)
- Data protection compliant & customizable
Typical use cases
In the store frontend:
- Summarized customer opinions on product pages
- Promoting trust & increasing sales
- Identification of obstacles to purchase (e.g. packaging, fit)
For purchasing & product management:
- Recognize quality problems faster
- Better decisions on product range management
- Feedback cluster per product category
For service & support:
- Prioritize relevant problems in a targeted manner
- Analyze topics such as delivery time, returns, hotline utilization in a targeted manner
- Recognize supplier problems if the quality of the article fluctuates greatly
Fields of application in business & trade
- Online stores with a large product portfolio
- Multichannel retailer with customer reviews on various platforms
- Manufacturers with direct sales & feedback sources (e.g. app, social media)
Request a demo
Understand what your customers are really saying!
With HyReview you get the best out of every rating. Request your demo now and turn stars into real strategy.
Contact us
AI is no substitute for human contact. Get in touch - we will be happy to help you.

Jürgen Günter
juergen.guenter@hyand.com

Karolina Weber
karolina.weber@hyand.com
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