_retail
Our client is a full-range food wholesaler (kitchen appliances and food). With its own logistics, it supplies restaurants, canteens, cafeterias and cafés. The aim of the project was to develop a strategic segmentation of the customer base in order to obtain more data and thus knowledge about the interests, similarities and differences of food wholesale customers to enable a targeted approach.
The initial situation was that only elementary master data about the customer base was available in the DWH. Hyand was tasked with identifying and analyzing more profitable groups and thus supporting the customer's sales department in acquiring new customers.
To implement the project, we successfully worked through the following steps using data science methods:
- Enrichment of customer data through the use of external services (social media channels and map services)
- Segmentation of the customer base using clustering algorithms to identify similar groups
- Use of a shopping basket analysis to recognize product combinations purchased together
Through the analytical evaluations of the customer clusters, we were able to uncover revealing correlations on behalf of our client and build up the client's know-how on the subject of big data and data science.
The derivation of interpretable customer segments enabled us to address customers precisely through sales and marketing activities. This enabled us to gain more profitable groups for better acquisition of new customers and to recommend product bundles to increase sales. By establishing a trusted advisor, we were able to advise existing customers on how to optimize their product range, thereby increasing satisfaction and loyalty in the long term.
_hyand_success_stories
Discover our solutions
You too can benefit from our extensive experience from
projects for companies of all sizes.
HyExpert - the IT talk.
Would you like to know how you can take your company forward with our customized IT solutions? Do you have questions about specific digital challenges?
Contact us - we'll help you!