Masca, an event with a clear message: raising awareness about mental health and authenticity.

Last week, we were guests at Masca — the Ball of Authenticity.

At Hyand, authenticity isn’t just a concept—it’s an integral part of our daily collaboration. Supporting Masca was therefore a natural choice for us.

The funds raised will benefit @vertical.freedom.cj. The organization supports patients during chemotherapy. Through conversations, breathing techniques, and simple tools for everyday life.

The evening itself brought together diverse perspectives on the topic of authenticity, complemented by an art exhibition, music, a light show, and many wonderful guests. Above all, the event raised awareness of the issue.

We appreciate being part of an initiative that aligns with our values and helps support people.

#HyandRomania #Authenticity #SocialImpact #VerticalFreedom #Health #CancerAwareness #CorporateResponsibility #CodeofChange